Get to know MaryAnn Holder-Browne and some of her hybrid blockchain-enabled networks achievements: How many degrees deep do you think your buyer persona is? The same buyer group has multiple. A lot of times they’re at VP level, director level, C-level people. They have the same kind of educational background but do yours vary? For instance, if you’re trying to provide a solution to someone, are you dealing with multiple educational boundaries or any type of boundary like that? Well in a certain sense, yes. The office of the CFO is going to have a different, well, maybe not different educational status, but they’ll certainly have a different bent to their studies. They will have a different focus. We market to the whole organization when we’re looking at the supply chain. What we’re looking at the office of the CFO, the office of the CIO, the office of the CEO and then the office of supply chains. All of those buying units have their own individual needs that they have to balance within the greater organizational structure. When we build out our buyer personas, we look very closely at what are the things that are going to make that person a superstar even down to what are the types of people. I mean we look at the psychographics as well as the basic demographics that you get for a position such as a supply chain director. We might look at an engineering background and the way they make decisions so a lot of that factors into how we message to that. Find additional information at MaryAnn Holder-Browne.
MaryAnn Holder-Browne is Chief Marketing Officer at One Network Enterprises, a provider of the blockchain-enabled network platform, The Real Time Value Network. Back in 2002, Greg Brady, a supply chain visionary and Ranjit Notani a pioneer in multi-enterprise collaboration technology came to the conclusion that the traditional paradigm of business-to-business collaboration built around enterprise-centric software was fundamentally flawed. Businesses must take an outside-in network view and together serve the end consumer. In May 2003, they acquired Elogex, a cloud-based logistics software company, and founded One Network Enterprises with a vision to create consumer-driven business networks. They developed a network platform that enabled entire business communities to collaborate and work together to serve the consumer. Brady and Notani brought the network way of conducting business just as LinkedIn did so to managing professional contacts. They re-imagined how business software is built, delivered, and used for today’s dynamic and highly inter-connected world.
Given this potential, many companies are exploring blockchain projects, as the technology can help simplify, secure and streamline the sharing of data, and provide transparency across the supply chain. However, Gartner estimates that most blockchain projects will stall and never reach production due to various reasons, including “technological immaturity, lack of standards, overly ambitious scope, and a general misunderstanding of blockchain’s ability to support supply chain.” Blockchain certainly has challenges when it comes to supply chain even despite the aforementioned benefits. This is largely because early versions of blockchain has several key flaws including: Lack of Scalability –Currently, Bitcoin manages about 7 transactions per second, and Ethereum about 20 transactions per second. This will have to improve significantly to support the speed and complexity of today’s global trade and logistics. Lack of Confidentiality – On public blockchains everyone can read everything. This limits both the number of companies willing to join a blockchain and the amount of information that they are likely to share.
MaryAnn Holder on One Network’s Intelligent Control Tower: Supply Chain Control Towers play an essential role in helping businesses successfully make the transition from siloed legacy systems to a collaborative, resilient, real-time digital business network. From visibility and alerting to prescriptive decision support to full AI-based automation, control towers can optimize more widely, precisely, and efficiently than any other technology. This report explains the success factors for an effective control tower strategy and provides a Capabilities Checklist of essential requirements. Discover more details on MaryAnn Holder.
“While many vendors just talk about bringing automation to their supply chain planning and inventory optimization software, One Network has customers that are live and using the capabilities to extract value from the technology,” said Seth Lippincott, lead analyst of the report. “By providing an integrated platform on which customers can run their supply chains end-to-end, the vendor is shortening the distance between planning and execution, providing a holistic view of inventory and the ability to optimize stocking levels. Nucleus expects the value One Network delivers to continue to improve as more customers adopt its automation and intelligent capabilities.” MaryAnn Holder-Browne, Chief Marketing Officer of One Network: “We are thrilled to once again be recognized by Nucleus Research”.
The ONE Platform supports a variety of multi-tenancy models such as classic multi-tenant as well as network multi-tenant and is credited by customers for delivering rapid results at half the cost of traditional technology approaches. Leveraging AI and Blockchain, the multi-party digital network has more than 60,000 businesses onboarded globally and is the largest business operating network worldwide. “As the largest supply chain network in the world, we are thrilled to be named a Leader in Gartner’s Magic Quadrant and to see them emphasize the importance of multienterprise solutions and their impact on the modern supply chain,” said MaryAnn Holder, Chief Marketing Officer, One Network. “With a vast number of retailers, distributors, manufacturers, carriers and third-party logistics providers onboarded, the RTVN offers a disruptive technology and business model that enables our community to slash inventory, improve service levels, and speed up the supply chain in order to outpace the competition.”