Expo trade show displays? Here are some trade show booth marketing ideas to make your exhibition successful, however, it is crucial to understand that once you are done with the trade show, your work has only just started. The strength lies in following up on the trade show. With your goals in mind, you should have a practical way to determine success. Be sure to conduct thorough research, and if possible, visit the trade show in advance before the exhibition. That will give you the information required to ensure that your show is a good fit for your business. Also, view the upcoming trade shows to assist you in deciding the best trade show to market your product or services.
Just like with in-person trade shows, think about the type of show and the audience you’re expecting, and then select the reps that have the most relevant product and persona knowledge to have meaningful and engaging conversations. Typically, you would look for reps with the most product knowledge, or with the best relationship-building skills. Or you would look for reps who are personable and outgoing. While all of these qualities remain true and valid when staffing a virtual trade show, one quality to add to the mix is strength of digital communication, i.e., does your rep express him/herself well in emails/messages, is he/she comfortable video conferencing, etc. If you think capturing the attention of a lead at an in-person trade show is hard, wait until you experience a virtual trade show. It’s a whole different ballgame with its own set of challenges, but with thoughtful and strategic staffing, you’ll be sure to nail it.
Our Fusion 10×10 exhibit booths combine multiple materials to provide maximum functionality, efficiency, cost effectiveness, and presence. These custom trade show exhibit displays originate from our Custom Display design team who will gladly assist you in developing a unique exhibit display that will perfectly match all of your company’s needs. The ultimate Tension Fabric Trade Show Displays! Kit options include lightweight affordable kits, merchandise kits, upscale kits with angels/curved designs, and architectural kits which combines elements of both. Our tension fabric displays are affordable, made in the USA, and are the perfect solution for those needing a super-compact, portable display that doesn’t compromise on visual impact. See even more details on Infinity Exhibits.
Remember that the banner or sign you use on your trade show booth is not that big. As a result, you won’t be able to fit all of the information you want about your exhibitions. If you’re going to add text, you need to keep it minimal. Not only will a lot of text muck up the overall look of your banner, but it probably will make people less inclined to read it or come see what you have. It is not a brochure for your brand or company; it’s just a sign. And while this particular sign is an important one, you have to be clear and simple with what you put on it. The point of the sign is to draw people in so that you can talk about what you have, so why would you want to include all of that on the sign itself? This defeats the purpose of having you there at all!
Infinity Exhibits offers affordable storage at our Vegas & Sarasota facilities and can also assist with storage in between shows throughout the US. Not committed to purchasing a booth? Our all inclusive rental services include rental of the exhibit, install/dismantle at the show, and shipping to and from the show. Our Trade show displays are designed using the most cost effective materials that are durable, functional and create a great impression. Our lightweight and compact designs drastically reduce shipping. Find extra details at Infinity Exhibits.