In dentistry, one of the worst things patients can think about you is that youre old school. They associate old school with pain and displeasure, and nobody wants that from a dentist. If its modern and full of conveniences, people will think of your practice as technologically advanced.
Too many dentists fail to match their website to the reputation they want to build for their practice. Some dentists websites are generic sites or sites they designed just to avoid not having any web presence. More on Dentist seo UK.
Must have features ? Across your website, use the same colors, fonts, and layout style. Avoid using dark backgrounds. Dark backgrounds with white fonts strain the eyes. Youre attempting to create a dental office website, not a Jackson Pollock-inspired digital painting.
Have a homepage link on all webpages. Its easy to get lost online. Make is easy for anyone visiting any webpage on your site to return to your homepage by providing a visible link to it on every page.
Set yourself apart from other practices and make an excellent first impression by making it easy for potential patients to get to know you long before you walk through the door by having a thorough About Us page on your site.
This can include a brief snippet of information about what makes your practice different and what you offer, but it should highlight the people who work there.
You should include biographies and pictures of all the dentists who work there, and (at the least) an office picture that includes your office staff and hygienists. If the office is small enough, include bios and individual pictures for them, too.
Share images and patient testimonials
Another process to be mindful of is notifying your project manager on whether you have any specific images you want to use or patient testimonials to highlight on your homepage.
While stock images are great placeholders to use on the homepage, they should be used in a manner that is as relevant to your practice as possible. For instance, if the main banner image is a family portrait, think about the demographics of your patient base. Does the image you have chosen reflect this? On the other hand, if a natural landscape is to be the central focus, it should reflect the areas surrounding the practice and/or the areas familiar to your target audience.
Understanding your websites performance is critical if you wish to generate more patients. Every dental website we create will include the necessary code to record vital statistics. Google Search Console will index all your pages, Google Analytics will track all visitors and tell us about their behaviour and Tag Manager will record any specific events and actions.
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