Awesome designer swimwear summer trends in 2021? Sabharwal launched Giejo in 2012 to fill a void for cool, mix-and-match swimsuits that weren’t too expensive or too skimpy—“swimsuits I could wear in front of my boyfriend’s parents,” as she puts it—but they’re also sustainably produced. She uses only vintage and reclaimed swim fabrics that she personally hand-sources from warehouses in the Tri-State area, which also happen to be much softer than today’s brand-new swim materials. Instead of working on a collection six months in advance, she hits the warehouse a month or two before market begins and digs for inspiration—literally. “Each collection just depends on what fabrics I find,” she tells Vogue.com. “I never know what I’m going to get!”
Shopping for swimwear can often be a frustrating and uninspiring task. Due to our lack of sunshine and summer in general, there’s not much of a market for beautiful bathing suits on this side of the water. As such, more and more people are looking to US brands for their holiday attire, where the choice and designs are much more wide ranging – and beautiful. Here are seven of the best US swimwear brands you need to know about this summer. Cute but not cutesy, Reformation’s dose of gingham, stripes and candy hues are right on trend whilst the high waists, low backs and tie fronts are more reminiscent of the coquettish Fifties, helping you to cut a Marilyn- esque figure on the beach. Hailing from downtown LA, this eight- year- old brand is focused on producing swimwear that’s ethically sourced and produced. Discover more info at swimsuit.
From hip hop to spinning and everything in between, these days you can pretty much find a different kind of workout for each day of the week. And while the latest crop of cardio classes and cross-training routines make hitting the gym more fun (finally), they also take a little more planning in the wardrobe department…because you can’t wear that tired old middle-school-tee-and-soccer-short-combo every day. You just can’t. So, because we’re firm believers that when you look good, you feel good (and if there’s anywhere you need to feel good, it’s the gym), we’ve put together five super cute and functional outfits, each geared toward a different activity. Click through to see it all, and get that activewear collection started—you’ll be surprised how motivated you’ll feel to break a sweat.
What is your personal favorite giejo style? It depends on what mood I’m in – if I want to really stand out, I would wear the butterfly bandeau with the high-waist bottom. If I’m feeling more sweet, I would wear the mid boy’s brief and the floral bra top. That is what I love about this collection: There’s such a variety of looks one can achieve from just a couple of pieces that no matter who you are that day, you can dress with confidence! Along with your swimsuit, what are your beach bag essentials? Clarins skin care, my Elizabeth & James sunglasses, iPod and magazines. I usually sleep on the beach and wake up for an occasional dip in the ocean, so not too much!