Best tech PR agency London by Trudy Darwin PR? Is your tech company or startup struggling to break into a new market? Do you need a way to showcase your brand and create the initial growth needed to stake your claim in a market that is flooded with other, already established, tech firms? This is a very common scenario for many new tech companies and, whether your business relates to the growing fintech industry, blockchain or web dev tech, it can be challenging to get the start you need to establish your brand.
Best tech PR trends for 2020 – 2021 ? Journalism and Storytelling – storytelling has been slowly growing in popularity among many tech startups as customers like to know that there are real people behind the brand. In 2020, we will see an increase in editorial storytelling, as this method of attracting media attention directly influences decision makers, where the standard press release does not.
TDC is thrilled to announce we have been shortlisted for two Global Marketing Awards in 2020 for Best Integrated Campaign and Best Global PR Campaign. The Global Marketing Awards recognize and celebrate the world’s very best marketing agencies and most innovative campaigns across all marketing channels, regardless of where an entrant is located across the seven continents. The awards will feature 36 categories, and winners will be announced virtually on October 15, 2020 in an online celebration of excellence. The judging panel comprises of several stellar marketing experts, many brand side marketers, who know what it takes to shine and succeed in a competitive world. A Global Marketing Award recognizes the best in world class marketing. See additional details on http://www.trudydarwin.com/.
CEOs and their companies want to get certain messages across, but the best way to do that is by demonstrating knowledge and expertise. Any consideration to the greatness of a product must be a secondary concern from the perspective of wanting to list all of its features and benefits. The problem is that clients tend to want to focus on pushing their products, and so they have to be reined in to realise that a journalistic approach is a must to increase their media coverage. With this comes a discussion about the tone of the articles, which may inject some positivity by suggesting technology-based solutions to the challenges that, for example, companies face every day. Beyond this, a matter of fact tone is essential as thought-leadership articles aren’t meant to be sales copy.
Trudy Darwin has been delivering successful business and technology PR campaigns for over 20 years in a variety of markets and industries. Based in London, England and the USA, she offers a unique aptitude for complex technologies, digital business theories and consumer trends. Her team of international journalists are writing for top publications and her team of digital media experts support campaign objectives. Together with certifications in SPIN® Selling and Certified Sales Specialist (MCSS) her team has the expertise to convert customers in a digital age. See even more information at Trudy Darwin PR.
It’s a PR agency’s job to tell its clients’ stories to the media in ethical and compelling ways. Stories must appeal to the media to attract investors, market traction and possible business partners. The challenge in today’s media landscape is to know and understand the most effective strategies to get a clients’ stories in front of journalists so that they will be published and get the validation needed to be successful. When well-established and relevant media outlets need vetted sources for their articles about that company’s industry, on whom should they call?