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Graphic design Swindon

Searching for graphic design Bradford? We have a solution for you and also some comments on the web design industry trends for 2019 and beyond.

The most common thing that we keep on seeing is the use of layouts with long scrolling, but with divided sections, as in, not a pure “one-page layout” (they do have similar navigation) but certain parts of the content are separated. They’ve also kept subtle effects such as parallax and of course, lots of use of scroll triggered animations and scroll-revealed content.

We’ve all heard the rule that serifs are for print and sans serifs are for screen. But what are design trends for if not to give convention a little shaking up? While sans, with its clean readability, is still the go-to for longer bouts of website copy, more and more brands are turning towards bold serifs in other aspects of their designs such as headers and callouts. There’s a good reason for this: serifs were designed to be decorative, making them perfect for emphasis. And even though serifs are often associated with the past, they have lots of character and are more adaptable than you might think. Take for example the rounded serifs that play into Mailchimp’s cheerful branding. Or the wedge serifs and bold strokes that create a modern look for Medium.

It wasn’t all that long ago that we proclaimed that the scroll was dead. (We missed the boat on that one, obviously.) More designers will deploy single page designs with interesting scroll features and immersive storytelling to keep users engaged. Single-page design actually works better on mobile and smaller devices because users can get everything with trying to navigate the menu. And mobile users – likely the highest number of your website visitors – are accustomed to scrolling. Don’t ignore this growing user pattern.

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