As a lot of people are sharing their shopping stories on the online review sites, online reputation has become an important factor in seeing if a business will fail or become a roaring success. Did you know that 85% of potential customers read online reviews before buying a product?
Crowdsourced reviews have changed the customer experience. But this goes way beyond airlines, hotels, and restaurants. The power of customer reviews can affect every business, large and small. In a recent study, data revealed that 67 percent of consumers are influenced by online reviews. The answer to why online reviews are so important to consumers can be found in a different study from HubSpot, which revealed that only 3 percent of surveyed respondents trust salespeople and marketers—only 2 percentage points higher than car salesmen and politicians!
BritainReviews is a site that collects reviews, opinions and complaints on all shops and web shops in the UK. Your shopping experience is in your hands so don’t rely on the sales talk of some salesman. Instead, trust thousands of opinions of customers that went before you so you can learn from their personal experience. Because let’s be honest: who do you trust more? A salesman, your friend with one informed opinion or the opinions of hundreds of customers that bought a computer, laptop, car insurance, flights or mobile phone subscription at that same company? See more reviews at penny stock brokers UK.
Reviews can have such a huge impact—one way or another—on a company, but what drives a customer to leave a review in the first place? Customers want to look out for each other and share their experiences so that others can learn from it and make good decisions. When customers have a bad experience, they want to prevent other people from going through the same trouble. Conversely, when customers have a great experience, they often feel good about sharing it with others. This is where you have some power, too. Customers have the power to influence others, and you have the power to influence your customers by delivering value and creating an amazing experience for them. In other words, you have the power to influence those reviews by ensuring customer success.
There are many companies in the UK that offer similar products or services. It’s a maze of discounts, special offers, promises and a battle of being the cheapest. Of course, you can find out who is the cheapest via a comparison site or make a direct calculation at an energy supplier, car insurance or price fighter for a city trip or holiday far away. But is the cheapest really the best? Or are there some nasty catches hidden in the fine print that you were (barely) informed about. Did you have to pay extra for your suitcase at the check-in counter or were the charges for installation more than the energy company told you upfront? Are you stuck with a lease contract for a long time? Or do you have to stop your mobile telephone subscription a year in advance so as not to be stuck with it for another year? That’s what hands-on experts can tell you. Or rather: clients or customers that have recently made a purchase at this car rental company, telephone company or tour operator. The costs can be more than you expected. And later, the large bill will come as a complete surprise. That is why experiences, together with comparisons and product information, are so important. See extra reviews on married dating.
The fact is that consumers are putting more faith in fellow consumers and less faith in actual companies. What this means is customer reviews and referrals are more powerful than ever before, including their ability to serve as a marketing tool for small businesses. The ability of customer reviews to persuade another isn’t fabricated, there are hard facts behind the influence they have on purchasing habits. In this article, I’ll discuss why you need customer reviews, how they affect the bottom line and best practices for managing them.
After hanging on the phone with the customer service of an insurance company, you can of course pick up your phone again to throw it out of the window. We ensure you: that will relieve your tension. But since the bill is already higher than you anticipated anyway, you can also write an honest review and rate the company on the service you have been given. Maybe that won’t help your own situation, but it will prevent others from encountering the same thing. You can make sure that other people won’t fall into this trap. But of course, that goes the other way as well: Did a company really help you with good customer service? Do you think they deserve praise? Do you think this company has a right to stand out because they do care about their customers? Then you can tell everyone that this is a dating site or web shop in which others can safely put their trust. If everyone writes down their experiences, you in turn can look at other companies to see if buying there is a safe, trustworthy and sensible choice. That’s how we help each other! Read extra reviews on super breaks.
We live in a time where, due to massive false advertising with sole intent to gain bigger profits by deceiving potential customers, people have simply stopped blindly trusting businesses when they promote their own services to others. No matter how amazing your business is, self-praise will only get you so far; research shows that consumer reviews are nearly 12 times more trusted than descriptions that come from businesses.
Do you want to know what customers think of a specific company in the UK? Check out BritainReviews for the opinions of real customers who already have experiences with these companies. That way, you take out an insurance or an energy contract with confidence and peace of mind.